Blue Hill Logistics (BHL), a subsidiary of Blue Hill Investment Pvt. Ltd., has launched super-luxury intercity bus service titled ‘Luxuria’ between Bengaluru and Chennai. The Volvo buses have been designed by ace automobile designer Dilip Chhabria. With an initial investment of Rs 30 crore for 12 buses and infrastructure it is likely to be scaled upto Rs 450 crore in the next seven years with acquisition of 250 buses.
The Luxuria bus service has been flagged off today with two buses departing at 5 am and 7 am and another two buses will begin operations in the night at 10 pm and 11 pm from Whitefield going via the Luxuria lounge at HSR Layout Bengaluru. The first three services will culminate at Hotel Sabari Classic on OMR Road at Sholinganallur in Chennai and the last service departing from Bengaluru will culminate at Hotel Radha Regent, Koyambedu Chennai. At all the above mentioned times of 5am, 7 am , 10pm and 11pm the bus service will be running from Chennai too. The ticket for a one way journey is priced at Rs 1,800.
Prabhu Ramachandran, Director, Blue Hill Group said, “Luxuria is a novel concept for travel in India. We believe that we have the first mover advantage in this category and in the next three years we plan to expand our services to other major cities in the country.”
He further added that, “Nilgiris Supermarket Chain was the first self-service supermarket in India and pioneered the concept of retail shopping experience in India. Luxuria we believe will be a true trend setter in travel in India. The designs of the buses are a true embodiment of style by Dilip Chhabria and will become a benchmark in travel.”
“These ultra luxury buses are targeted to air travellers. The buses are designed to give Business Class and First Class luxury and comforts at far lower prices,” said Pankaj Rampal, COO, Blue Hill Logistics.