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Thursday, March 14, 2013

Montreal’s STM Loyalty Pass Program

Opus-Pass  is a subscription service in which a passenger’s Opus card is recharged automatically every month.

Montreal is introducing a new VIP class for loyal public-transit customers.

The exclusive club is only open to about 20,000 commuters — nine per cent of the 217,000 who buy regular-fare monthly Société de transport de Montréal passes.
Only users who sign up for Opus-à-l’année or Opus & Cie subscriptions are eligible for the new “Maestro” status, and only after subscribing for at least 12 months.
To activate Maestro, customers must get a new OPUS card with photo, at no cost.
The special status will allow Opus card holders to:
- Bring along a friend for free rides on Montreal buses and the métro during off-peak hours (6 p.m. to 5 a.m.) and on weekends. Maestro Opus holders will have to flash their Opus cards at bus drivers and métro ticket-takers to get the friend in. The friend must stay with the Maestro cardholder during the entire trip, as proof of payment.
- Ride Quebec City buses free. “We want to thank (faithful customers), but we also want to encourage even more people to opt for a long-term commitment,” STM chair Michel Labrecque said. Also, “by allowing a friend to travel for free when accompanying the holder of the OPUS Maestro card, we allow more people to give public transit a try.”
Opus-à-l’année is a subscription service in which a passenger’s Opus card is recharged automatically every month. It’s only available for regular-fare monthly passes.
Under the OPUS & Cie program, companies agree to contribute toward the purchase of regular monthly Opus passes for employees for at least a year. The STM matches the contribution, up to a maximum of 10 per cent.
Quebec City’s Réseau de transport de la Capitale, which also uses the Opus-card system, has announced a similar program for its loyal users under which they will be able to ride Montreal transit for free.

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